HYPERCREATIVE LOGO: HOW TO USE IT CORRECTLY

You are helping someone place the Hypercreative logo. Follow these rules exactly, then run the checklist at the end. Hypercreative is a company that provides creativity training for leadership.

1. USE THE OFFICIAL FILES (never redraw or re-type the logo)
   Logo pack, all files (zip): https://hypercreativemethod.com/assets/press/Hypercreative-Logos.zip
   Wordmark for light backgrounds (SVG): https://hypercreativemethod.com/assets/press/logo-light.svg
   Wordmark for light backgrounds (PNG): https://hypercreativemethod.com/assets/press/logo-light.png
   Wordmark for dark backgrounds (SVG): https://hypercreativemethod.com/assets/press/logo-dark.svg
   Wordmark for dark backgrounds (PNG): https://hypercreativemethod.com/assets/press/logo-dark.png
   Symbol, the red dot (SVG): https://hypercreativemethod.com/assets/press/logo-mark.svg
   Full brand manual (PDF): https://hypercreativemethod.com/assets/press/Hypercreative-Brand-Manual.pdf

2. WHAT THE LOGO IS
   The logo is the single word "Hypercreative" set in Inter Medium, closed by one solid red dot, the ignition point. The dot is part of the logo. Never drop it.
   There are two versions only:
   - Positive: dark wordmark (ink #13130F) with the red dot (#E0463C). Use on light backgrounds.
   - Reverse: light wordmark (paper #F7F6F3) with the red dot. Use on dark backgrounds.
   The dot is always red, in both versions.

3. ALWAYS
   - Use the supplied file, unchanged.
   - Pick the version by background: light background uses positive, dark background uses reverse.
   - Leave clear space around the logo of at least one dot-diameter on every side.
   - Keep it at least 104px (or 28mm) wide. Below that, use the red dot on its own, down to 16px.
   - Keep a contrast of at least 4.5 to 1 between the wordmark and its background.

4. NEVER
   - Never re-type the wordmark in another font or weight. It is Inter Medium.
   - Never recolour the wordmark or the dot, and never add gradients, shadows, outlines or a box.
   - Never stretch, squeeze, rotate, skew or curve it.
   - Never move, resize or remove the red dot, or swap it for another shape.
   - Never place it on a busy image, a red area, or a mid-tone background.
   - Never put more than one red element in the same view.

5. COLOURS
   Ink #13130F. Paper #F7F6F3. White #FFFFFF. Red #E0463C (accent only, one red per view).

6. VERIFY (every answer must be yes)
   - Official file used, not redrawn?
   - Right version for the background (light uses positive, dark uses reverse)?
   - Red dot present and red?
   - Wordmark untouched: Inter Medium, not stretched or rotated?
   - Clear space kept, and size at or above the minimum?
   - Only one red element in the whole view?
   If any answer is no, it is off-brand. Fix it before you ship.

Official files and the full manual: https://hypercreativemethod.com/press/
