Press / Media kit
Press kit
Everything you need to write about Hypercreative: logos, the brand manual, colours, type and boilerplate. If you need anything else, just ask.
Boilerplate
ShortHypercreative trains the teams of the world’s most demanding companies to create useful ideas on demand. It turns creativity from a personality trait into a trainable discipline.
Hypercreative is a corporate creativity training company. It teaches leadership teams and their people to generate useful, original ideas on demand, through keynotes and tailor-made programmes. The method was built inside high-pressure creative teams in film and production and is now exported to large organisations. Hypercreative is a trademark.
Logo
Always use the supplied files. Keep clear space around the wordmark and never alter, recolour, rotate or re-typeset it. See the brand manual for full rules.
The fast way
Use our logo with any AI
We wrote one prompt that teaches any AI, ChatGPT, Claude, Gemini or your own tools, how to place our logo correctly and check its own work. Paste it in, ask for what you need, and it pulls the official files and follows our rules. Most brands hand you a PDF and hope for the best. We ship ours as a prompt you can run, because that is where brand systems are going and we wanted to get there first.
Logo pack (all files)
Wordmark for light and dark backgrounds (SVG and PNG), the symbol, the favicon and a short readme.
Copy this into any AI, or download it as a file. It works for anyone, no design skills needed.
HYPERCREATIVE LOGO: HOW TO USE IT CORRECTLY You are helping someone place the Hypercreative logo. Follow these rules exactly, then run the checklist at the end. Hypercreative is a company that provides creativity training for leadership. 1. USE THE OFFICIAL FILES (never redraw or re-type the logo) Logo pack, all files (zip): https://hypercreativemethod.com/assets/press/Hypercreative-Logos.zip Wordmark for light backgrounds (SVG): https://hypercreativemethod.com/assets/press/logo-light.svg Wordmark for light backgrounds (PNG): https://hypercreativemethod.com/assets/press/logo-light.png Wordmark for dark backgrounds (SVG): https://hypercreativemethod.com/assets/press/logo-dark.svg Wordmark for dark backgrounds (PNG): https://hypercreativemethod.com/assets/press/logo-dark.png Symbol, the red dot (SVG): https://hypercreativemethod.com/assets/press/logo-mark.svg Full brand manual (PDF): https://hypercreativemethod.com/assets/press/Hypercreative-Brand-Manual.pdf 2. WHAT THE LOGO IS The logo is the single word "Hypercreative" set in Inter Medium, closed by one solid red dot, the ignition point. The dot is part of the logo. Never drop it. There are two versions only: - Positive: dark wordmark (ink #13130F) with the red dot (#E0463C). Use on light backgrounds. - Reverse: light wordmark (paper #F7F6F3) with the red dot. Use on dark backgrounds. The dot is always red, in both versions. 3. ALWAYS - Use the supplied file, unchanged. - Pick the version by background: light background uses positive, dark background uses reverse. - Leave clear space around the logo of at least one dot-diameter on every side. - Keep it at least 104px (or 28mm) wide. Below that, use the red dot on its own, down to 16px. - Keep a contrast of at least 4.5 to 1 between the wordmark and its background. 4. NEVER - Never re-type the wordmark in another font or weight. It is Inter Medium. - Never recolour the wordmark or the dot, and never add gradients, shadows, outlines or a box. - Never stretch, squeeze, rotate, skew or curve it. - Never move, resize or remove the red dot, or swap it for another shape. - Never place it on a busy image, a red area, or a mid-tone background. - Never put more than one red element in the same view. 5. COLOURS Ink #13130F. Paper #F7F6F3. White #FFFFFF. Red #E0463C (accent only, one red per view). 6. VERIFY (every answer must be yes) - Official file used, not redrawn? - Right version for the background (light uses positive, dark uses reverse)? - Red dot present and red? - Wordmark untouched: Inter Medium, not stretched or rotated? - Clear space kept, and size at or above the minimum? - Only one red element in the whole view? If any answer is no, it is off-brand. Fix it before you ship. Official files and the full manual: https://hypercreativemethod.com/press/
Prefer a file? Download the prompt as .txt
Prefer the classic way
If you would rather brief a designer or do it by hand, here is the usual press kit.
Brand manual
The brand manual (PDF)
The full guidelines: logo, clear space, colour, type, do and don’ts, applications and legal.
Colour
One red event per view. The red is an accent, never a background or body colour.
Typography
Press contact
For interviews, speaking and media enquiries, write to press@hypercreativemethod.com.